Saw this linked at end of the privacy article that Howard shared. Basically outlines how analytics is used to create customized advertising specifically targeting the poor.
“If we are to reclaim our agency over our online lives, and reclaim the potential of the digital age, we need to break the business model of surveillance capitalism. We need laws and policies that enshrine respect for the intrinsic value of personal data, rather than allow it to be treated as a resource that can be exploited for profit. Similar to the way rules now govern how doctors or lawyers must treat information given to them in a professional capacity, there should be stronger standards for companies that hold personal data gleaned from web use.”